The telephone rings. You hear an authoritative voice say, *Hello, I am the producer of...Good Morning America or Oprah, or Larry King Live* or any other top talk show, you mention it. This is your large moment, the break you have been waiting for. After you calm down what do you do? Producers make a rapid evaluation of you in 30 seconds--or less. When you get that coveted call from a producer, you are not just *talking* to him : you are auditioning. You are being screened to be accepted or eliminated as a guest on their show.
How are you able to pass the audition? Secret one : Ask Before You Talk Before you even open your mouth to start pitching yourself and your story to the producer, ask them a straightforward query :
Can you let me know a touch about the sort of show you envision? --to paraphrase, ask the producer the angle he is preparing to take. Doing so has 2 benefits. First, it gives you a second to beat the shock and to gather your thoughts. 2nd , once you hear the producer's answer, you can gear your pitch to the sort of info he is looking for. Listen closely to the angle that he is curious about and tailor your points towards it. Publicists regularly use this system to get their clientele prepared on shows. They *get* before they *give* - so they're in a top position to tell only the most relevant info about their customer.
Secret two : Wow the Producers with Abruptness Follow the advice of jazz musician Dizzy Gillespie : *It's not how much you play. It's how much you leave out.* Keep your list of debating points by the telephone when you call a producer ( or a producer calls you ), so you will be succinct. You will have rehearsed your points so that they will sound natural and inviting. Be prepared with a few different angles or pitches, alternate ways to slant your info. *Nobody gets on these shows without a pre- interview,* says publicist Leslie Rossman. Be a great interview but do not fret about the product you would like to sell them because if you are a great guest and you make great Television , they will need you.* And bear in mind the words of Robert Frost : *Half the world is made of folks who have things to say and can't, and the other half who have zip to say and keep on asserting it.
* Secret 3 : Prove you are not a Nutcase If you area nutcase online, the producer will lose their job. What makes up a nutcase? You might imagine it is a positive feature to be passionate ( and it is ), but anybody who is very enthusiastic about his keenness is regarded a nut. Top selling writer and screenwriter Richard Price talks about this phenomenon as *The perilous thrill of goodness.* he is saying, *What occurs is you can get extremely excited by your own power to do good.* do not get swept away by this thrill.
One way to determine if you are being too enthusiastic is that you are hammering your point at top speed with the energy of a locomotive pulling that toot lever non-stop. I recollect a person calling me up about how he was single-handedly taking on Starbucks - who, he felt, had done him wrong. He wanted me to pimp his cause. While this can have been a great David vs Goliath type story, he was long on emotion and short on facts. Some stats or figures would have tempered his mania. But he also never checked in with me to determine if he had my interest. By speaking loudly and hardly pausing for a breath, he seemed to be a person who would not take direction well. His single-mindedness was off- putting, not engaging. When you are speaking to a producer talk for half a minute or so and then check in by asking, *Is this the sort of info you are looking for?* Listen for other oral cues ,eg inspiring grunts, or *uh huhs.
* Secret 4 : are you able to Mark *The Huge Point?* Contributors to the popular radio show *This American Life,* hosted by Ira Glass, have taken to calling the wrap-up epiphany at the end of a tale, *The Enormous Point.* This is the instant the storyteller gives his point of view on the tale in an effort to elevate it from the common-or-garden to the universal. Another radio character, Garrison Keillor, is a master at it.
He tells long, rambling stories ( bad recommendation for you ), then ties up all the tale strands in a coherent and gratifying way. As a great guest, you would like to illuminate your story with a massive standout point that helps the onlookers see the import of your story in their world and the world at large. Instead of hitting them over the head with a two-by-four, you wish to share your revelations with a feather-like touch. By framing your story you warn the producer to the undeniable fact that you are a thinker and can contribute great insights and lucidity to a tale so accelerating its appeal.